Manchester United secured a record-breaking $1.3 billion sponsorship deal with Adidas on Monday, signalling the clubs enduring global appeal despite its worst Premier League campaign and strengthening its financial muscle for player transfers. The 10-year kit deal, worth at least 75 million pounds ($128 million) a year from July 2015 for an overall 750 million pounds ($1.3 billion), was negotiated after Nike decided that trebling the cost of its existing 13-year contract for having its name on United shirts was not good value for the company. United finished seventh in the league last season at the start of the post-Alex Ferguson era. But the eagerness of Adidas to make United kits and sell replicas is an indicator of the expected durability of the Red Devils brand -- and a worldwide following which the club claims to be around 660 million supporters. The German sportswear firm said it expects to generate 1.5 billion pounds ($2.5 billion) in sales during the decade-long deal with United. Adidas currently pays around $50 million a year to Chelsea and Real Madrid, and United could generate far more over the decade from footballs biggest kit sponsorship, describing the headline figure of 750 million pounds as a "minimum guarantee." In 2005 the Glazer family paid 790 million pounds -- just 40 million pounds more than the Adidas windfall -- for the entire club. Ten per cent of the Old Trafford-based team is now listed on the New York Stock Exchange and shares rose two per cent to $18.14 in morning trading on Monday. Adidas, which also makes the kit of newly-crowned World Cup winner Germany, saw shares rise by 2.85 per cent in Frankfurt to close at 73.57 euros ($100) on Monday. "Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world," Adidas chief executive Herbert Hainer said in a statement. "At the same time, this collaboration marks a milestone for us when it comes to merchandising potential." Nike has one more season as kit maker, recently unveiling jerseys featuring a gold Chevrolet logo for the start of the American automakers $559 million, seven-year jersey sponsorship deal with the team. Adidas last held the United contract between 1980 and 1992 just before the club ended its 26-year wait for an English title in 1993, ushering in a period of dominance under Ferguson. But United is now in a period of rebuilding again after going from winning a 20th English title before Ferguson retired in 2013 to a sudden slump with David Moyes in charge. Moyes was fired before the end of the season, and Louis van Gaal now has the task of returning United to the Champions League in 2015, fresh from leading the Netherlands at the World Cup. The Dutch secured a third-place finish by beating host Brazil 3-0 on Saturday. Despite the grueling campaign in South America, Van Gaal is taking just two days off before formally taking charge at United this week and beginning the tour of the United States on Friday. "I dont need a holiday," the 62-year-old former Bayern Munich, Barcelona and Ajax coach said on Uniteds website. "Its great to have such an exciting challenge. To work daily with young people is something that I dont need time off to rest for." Van Gaals first match in charge of United will be on July 23 in a friendly against the Los Angeles Galaxy at the Rose Bowl. While the new manager has been in Brazil, United has signed midfielder Ander Herrera and defender Luke Shaw. Bobby Hull Jersey . Spencer Abbott and Trevor Smith scored third-period goals erasing a 2-1 deficit giving Toronto a late 3-2 lead. Connor Hellebuyck Jersey .Mila Kunis was a guest on Kimmel last night and revealed a surprising side of herself that comes out when she watches sports. It turns out screaming something vulgar at professional athletes is therapeutic for Kunis. http://www.thejetshockeystore.com/Jets-B...-Adidas-Jersey/. His stated reason for abruptly resigning as head coach of Canadas Olympic womens hockey team was he felt there were doubts about his ability to coach the team to Olympic gold in February. Joel Armia Jersey . A veteran of 16 NHL seasons, Prospals career was highlighted by him ranking fourth in points scored, third in assists and sixth in games played among all Czech Republic born players in NHL history. Keith Tkachuk Jersey . -- Cole De Vries had a couple of key strikeouts during what could have been the inning that doomed him to defeat against the Kansas City Royals, allowing him to escape further damage and keep the game tied up.Morgan Schneiderlin says there is plenty more to come from him as Manchester United prepare to battle for a top four spot. The midfielder arrived at Old Trafford last summer after weeks of transfer speculation, and has so far made 27 appearances in all competitions.But despite a solid showing from the Frenchman so far, he insists that the United faithful havent seen the best of him yet and says there is more to come. When I first came I had big expectations and, of course, I wanted to play for the title and I wanted to have a big impact straight away on everything. Its a new philosophy and a new thing to take on board, Schneiderlin told MUTV. The Frenchman has scored once for the Red Devils this season during a 3-0 win against Everton in October I had some good games and a good spell but theres a lot of competition and so even in my time when I didnt play every game I was still learning, still trying to improve and doing my best. Since the weeks went on in the season, Ive felt better and better and of course I know I have plenty more to show to everyone and plenty more in my locker.United have picked up some big results in their last two Premier League games - beating Manchester City and Everton - which has seen them storm into the top four picture. They now sit in fiftth, just a point behind their local rivals, and face another huge test this weekend when they travel to Tottenham live on Super Sunday this weekend.ddddddddddddThe Red Devils also have an FA Cup quarter-final to settle with West Ham next week and Schneiderlin hopes the side can finish the season with a flourish. We look game by game, were not looking too far ahead but we know that we have some big games coming, like Leicester and Tottenham and the FA Cup and we want to win everything and make sure we finish very strong, the France international added. Manchester United travel to West Ham next week in their FA Cup quarter-final replay Of course we are all disappointed not to play for the title, but in football you never know what can happen so we will try to finish as strong as possible.Hopefully the teams who are in front will drop some points and we can capitalise on that.Catch Man United in Premier League action this weekend live on Sky Sports, as they go head-to-head with Spurs at White Hart Lane on Super Sunday from 3.30pm. Also See: Blind deserves more credit Shaw resumes light training Herrera: Were better than City Who is Renato Sanches? 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