This story appears in ESPN The Magazines Dec. 12 NFL Chemistry Issue. Subscribe today!THERE ARE ENORMOUS men who use posture to diminish themselves. Uncomfortable with the attention that comes with their enormity, they slouch or curl or lean. They joke about their size to defuse or disarm.Richie Incognito is not like those men. He is an enormous man who uses his posture to send a message. Unburdened by doubt or self-consciousness, he launches his 319-pound body at the world, belly out, chest forward, head up. He operates it the way someone with a learners permit would drive a tank.Hes massive, says Bills coach Rex Ryan, chuckling in admiration of the Pro Bowl guard, and he knows it.Every Bills practice starts the same way. After stretching, Incognito hoists that body off the ground, shoves his helmet down over his suitcase-sized head, snaps the chin strap and proceeds to do something truly startling: sprint. For the next several moments, hes the only guy on the field moving at a rate faster than a dreary jog. One moment everybodys lying around stretching, and the next this huge person is running as fast as he can for no apparent reason. His head tilted back, his arms pumping, his Doric-column legs churning -- its like something out of a nature show. After about 30 yards of max effort -- he moves faster than you would expect, given the surrounding torpor -- Incognito looks over his left shoulder to see a football thrown by quarterback Tyrod Taylor descending into his thick, heavily wrapped hands. He catches it in full stride -- I have great hands, he says -- and decelerates like a downshifting big rig. He tosses the ball aside and jogs, now as slow as everyone else, to the corner of the field, where he and the other offensive linemen will commence another day of sled-shoving drudgery.Every day, he jumps the line and starts running, receiver Walter Powell says. We let him get his catch on. Its like, There you go, big guy. Now go on -- Powell makes a shooing motion with his hand -- and go do your own thing.Whats most striking about Incognito is the level of sheer earnestness. The engine has no governor. He attacks every drill with the choppy steps vital to his profession. Legs underneath him to maximize balance and force, his feet constantly moving, his head up, hes every offensive line coachs Platonic fantasy. Thats the message: It means so damned much to this guy. Like, all of it -- even the stupid stuff. You think coaches dont love that? You think teammates dont get an extra boost just watching it? How many thousands of times do you think hes hit a sled? How many times has he gotten down in a three-point stance and fired his body into another human being? And somehow he still goes about it like a high school kid trying to impress a girl.Heres what Richies done here, offensive line coach Aaron Kromer says. Hes come in and been the hardest worker on the practice field. He sets the tempo. Hes shown the young guys how to practice hard. Doing drills, hes finishing to the point where youre like, Whoa. You look at the other guys and say, Just do it like that. And just by virtue of other guys paying attention to what hes doing, it really helps the culture of the room.Watching that keg of a body putting every ounce of effort into something as silly as catching a pass after stretching, you remind yourself: This is a 33-year-old man. Its simultaneously comical and endearing, but whats clear is that he cares. His reputation is well established -- Incognito is abrasive and loud and profane and abusive, perceived as the epitome of the maladjusted football player. But caring this much eventually becomes its own absolution.Thats the thing about this game: Every unsavory aspect of Incognitos past -- from being suspended at Nebraska for his inability to control his temper, to being cut after head-butting two opponents in the first half of a game against the Rams in 2009, to nearly ending his career after the bullying scandal involving Jonathan Martin in Miami -- has been weighed against his ability to bring a flinty edge to a huddle. In the NFL, theres plenty of dirty work to be done, and Incognito has always been an enthusiastic and proficient worker.If he was on the other side, Id hate him, Powell says. But Id love him at the same time. Hes the type of dude who has a tough-guy side that you need in a locker room.It is one of the most uncomfortable truths in a sport that has many: Incognitos personality, and how it fits into the small-group dynamic of an NFL locker room, is prized because of its rough edges, not in spite of them. The culture creates it, fosters it, rewards and then discards it, never particularly interested in whether it can exist in a world that doesnt subscribe to the same rules.THE BILLS LOCKER room is a tangled maze of walls and random partitions. Lockers for offensive linemen are along one wall, facing the main door. Specialists are around the corner, with running backs to their right and linebackers to their left. The trend in the team-building business is circular inclusiveness, a nod to visibility, a symbolic erasure of cliques and divisions. This one, though -- a tight end could get lost on his way to visit a cornerback. It looks like it was designed by an architect who specializes in haunted houses.Between center Eric Wood and guard Ryan Groy, squarely in the middle of a wall of offensive linemen, is where Incognito makes his home. Facing the entrance, two lockers wide, he occupies a spot ideal for a ceremonial palace guard. Not much about this room makes sense; LeSean McCoy has three pillows shoved against the wall and approximately 30 pairs of shoes on the floor. But the location of Incognitos locker -- front and center, facing the door -- seems carefully considered.Theres nothing subtle about Incognito, no hidden complexity. As a 16-year-old at a Nebraska football camp, he collected money from other campers and placed a call to have two strippers come to the dorm. (They were turned away by the staff.) Three years ago, his actions in Miami caused a national debate that touched on a triple crown of social ills: bullying, racism and sexism. And yet within this average American NFL locker room, he is uniformly praised as a leader who is willing -- no, eager; no, determined -- to defend those teammates with unquestioned loyalty.Hes a guy whos accountable, guard John Miller says. You have to admire someone whos willing to take up for his teammates. Every team needs one of them.Not to say that he and his teammates agree on everything. Incognito was vocal in his support of Donald Trump during the election, but his politics -- and his outspoken adherence to them -- dont seem to have altered the chemistry of the Bills locker room. (Rex Ryan, it should be noted, introduced Trump at a rally in Buffalo in April.) He knows Im not voting for no Trump, Miller says. Asked if he and Incognito discuss politics, Taylor shakes his head and says, Strictly football. He begins to laugh. It starts as a chuckle and accelerates from there. Strictly football, he says, walking away, his laughter echoing off the locker stalls.ANY SERIOUS ETHNOGRAPHY of an NFL team would uncover an Incognito character, a forward-facing alpha, overflowing with certainty, who is loved within his tribe and loathed outside it. He is the one who administers the initiation rites, who determines the weak and the strong. He was Ryans first free agent signing when he took over the Bills before last season, and the pair seem to be a perfect match, Brady and Belichick for the beer-and-a-shot crowd. Ryan and Incognito met with Bills owners Terry and Kim Pegula, who had to approve of such a controversial hire, and Rex says Incognito sealed the deal by being incredibly genuine. Incognito rewarded Ryan, another guy working on a second chance, with a Pro Bowl season at left guard. The Bills rewarded the previously toxic Incognito with a three-year contract worth more than $15 million.Incognito declined to be interviewed for this story, but that doesnt mean he refused to talk. For the better part of a week, we have an amusing back-and-forth. Oh, hey, look whos here, he says with mock surprise every time he comes to his locker. We talk about wine and Buffalo cuisine and catching the first pass of every practice. But when I ask if hes willing to reconsider his decision and consent to an interview, he says, Nope. Its been done so many different ways so many different times. I just dont see the point of doing it again. On my last day in Buffalo, he shakes my hand and says, I hope you enjoyed Buffalo. Sorry I couldnt help. When I tell him Ill see him in Seattle when the Bills play the Seahawks the following Monday night, he says, Oh, cool. So we get to do this again? Its the most congenial refusal in the history of journalism.Part of Incognitos reticence -- and I dare you to find another instance when those two words have been joined in any plausible manner -- is what he perceives as the predictability of the flipped plotline. From the moment he signed with the Bills, he told friends this day was coming; he would reassert himself with an NFL team and the redemption stories would roll out. Richie the Leader. Richie the Misunderstood. Richie the Changed Man. Theyre all predicated on the assumption that he somehow reformed, a proclamation neither he nor anybody else seems eager to make.I dont know if hes changed, Ryan says. I can just tell you what hes been like with us. I knew this was a guy I wanted around our guys. He loves to play, and hes been nothing but a terrific teammate here. Has he been in a fight or two? Sure. Thats him.Ryan laughs, because thats what everyone does when talking about Richie. Sure, hes been in a fight or two. Sure, hes said some things that offended some folks along the way. Sure, he probably thinks the world is too damned sensitive. Its easy to see Incognito as something of a caricature, a man whose head and neck merge seamlessly, like the worlds largest Glue Stic. His demeanor conveys supreme confidence, and coaches like Ryan -- who has made a fine living out of displaying the same self-assurance while winning fewer than half his games -- tend to believe toughness is a transmittable virus.We talked about building a physical team, Ryan says, and the first guy I thought of was Richie.The Bills were 8 -- 8 in Ryans first year, 5 -- 5 through the first 10 games of this season. Theyre running a 16-year streak without a playoff appearance, and even though the AFC is rife with mediocrity, Ryan says he subscribes to the normal math that 10 wins gets a team to the playoffs. And because the Bills were built, at least in part, in Incognitos image, its fair to suggest his performance and behavior could be intrinsically tied to the Ryan brothers longevity in Buffalo.In an overall chippy Week 7 loss to the Dolphins, Incognito got into a late-game altercation with Miami defensive end Andre Branch after Branch appeared to step on Incognitos head at the bottom of a pile. Incognito ended up standing near the goal line holding Branchs helmet, which he proceeded to huck 20 yards downfield like a bocce ball. When he was fined by the league, he tweeted a clip of the helmet throw with the message, Thats the best $9,115 Ive ever spent. F*ck yo helmet!!Sure. Thats him.I guess there are times when things get under your skin, Groy says. I kind of laughed under my breath when it happened. I definitely would have handled it differently, but Im not Richie.Every time Incognito loses his cool -- which has occurred markedly less since he joined the Bills -- is a reminder that he is forever tethered to 2013, when Jonathan Martin left the Dolphins midway through the season and cited Incognitos bullying as the reason. The sordid details and complicated nature of the back-and-forth are well-known by now -- theyre the reason Incognito wont talk, of course -- but the situation ended with Incognitos being suspended for the final eight games of the season for behavior that the NFLs report described as consistent with a case of workplace bullying. He was, in his own words, radioactive -- and unsigned -- during the entire 2014 season, until the unabashedly impolitic Ryans took over in Buffalo.Speaking to Miami reporters about the Martin incident during a conference call in Week 7, Incognito said, I can sleep good at night knowing what happened and what my actions were. Im not saying I was a saint, but I sleep well at night knowing what I did.He said Martin reached out and tried to speak a few times, but I have nothing to say.Richies crossed the line at times, says Wood, who is one of Incognitos closest friends and was a teammate during Incognitos three-game stint with the Bills in 2009. And he knows hes crossed the line. Youve got to be very careful. Me and him are constantly making fun of each other, but there are times and people you cant do that kind of stuff with.Martin has mostly stayed out of the spotlight since leaving the game in 2015, but he did speak to USA Today in May, and his comments spoke as much to the locker room culture as to Incognitos behavior: I dont even know if Richie wants to be a bad person. Part of me thinks he just is because hes allowed to be in the realm he occupies.Within the tribe, youre yelled at, pushed and teased at every turn. It comes from coaches, teammates, opponents, even parents. Its an endless cycle, and it becomes like background noise. Certainly, Martins experience went beyond the norm -- the NFLs report concluded that the persistent harassment by his teammates caused him significant emotional distress -- but within this culture, he doesnt get much sympathy.From one locker to the next, Bills players made oblique references to what went on down there. As in, We know what went on down there and People dont really know what went on down there.I had heard stories and read stuff, Taylor says. But I dont actually believe things about someone until Im around them.Perhaps the most concise and unintentionally comprehensive answer comes from Powell, who says, When it comes to football, nobody judges you on your past.IN LARGE GROUPS, common goals are often vague and unsatisfying. In small groups, like a 53-man football team, theyre precise and attainable. The offensive guard has to get to the linebacker, seal the double-team, pick up the blitz. The running back has to read the blocks, carry out the fake, pick up the blitz. The communal nature of the work lends itself to a tight focus.Comparisons between football and battle are an insult to those who engage in true combat, but its understandable, and maybe even advantageous, for a football team to cast itself and its goals in military terms. Theres an undeniable psychological benefit for a group to believe that its fighting for its own preservation.Through this prism, it shouldnt be surprising that Incognito -- the Bills nominee for this years USAA Salute to Service Award, incidentally -- is valued by teammates for his loyalty and intensity. Reformed bully? Same guy? In the locker room, it doesnt really matter. Were hardwired to accept those with whom we share the pursuit of a goal.Its the tribal way. The Iroquois Nation elected civil leaders to conduct affairs during peacetime. When war broke out, however, wartime leaders took control to ensure the survival of the tribe. In the tribal world of the NFL, Incognito would be a wartime leader. Or maybe its more accurate to say this: Richie Incognito would not be trusted with peace. Jordan Evans Jersey . -- The goal posts lying flat on the field, Arizonas fans lingered on the field, congregating around the locker room entrance nearly 30 minutes after rushing out of the stands. Dre Kirkpatrick Jersey . -- An ugly goal by Nick Bonino helped the Anaheim Ducks overcome the defensive-minded Phoenix Coyotes on a night when their ragged power play continued to struggle. http://www.cheapbengalsjerseysonline.com/?tag=clint-boling-jersey-online . -- Aaron Murray threw for 408 yards and three touchdowns, ran for another score, and led No. Bengals Jerseys Cheap . Dukurs winning time was 1 minute, 45.76 seconds, a quarter-second better than Russias Alexander Tretiakov. Lativas Tomass Dukurs was third, 1.41 seconds off the pace. Jon Montgomery of Eckville, Alta. John Ross Jersey . Despite the cost, effort and an improved steroid test, its possible that very few -- if any -- positives will be detected, Dr. Richard Budgett told The Associated Press in an interview. "We just dont know what the results from Torino will be," Budgett said.Sheffield Wednesday and Hull can expect an instant cash boost if they clinch promotion to the Premier League in the Championship play-off final on Saturday. The showdown - live on Sky Sports - is billed as the most lucrative game in football, but exactly how much is it worth?With the help of financial analysts Deloitte, we break down and assess the prize the winner can expect this summer… How much would the win be worth?The value of victory to Sheffield Wednesday in Saturdays Sky Bet Championship play-off final is £170m, according to experts at Deloittes Sports Business Group.Wembley opponents Hull can also expect a huge revenue uplift if they triumph, although the value to them is less, at £110m, as they will have to forgo parachute payments following relegation from the Premier League last year.What makes up those figures?The record £170m minimum promotion prize is an increase of £40m on the figure estimated for last year owing to the rise in Premier League TV rights.The figure breaks down as £95m for next season - mostly from central distributions but also increased commercial activity and gate receipts - and £75m in guaranteed parachute payments if relegated. If the club avoid the drop next year, the overall figure rises to a staggering £290m. Wembley has been the scene of some dramatic play-off finals in recent years These riches are available to all clubs promoted to the top flight but the sudden-death nature of the play-off final exacerbates the difference between making the cut and missing out.Next season Deloitte expect the club who finishes bottom of the Premier League to earn £95m to £100m. Thats all to do with the increase in broadcast revenue.Middlesbrough and Brighton actually faced a similar scenario earlier this month when they met in the final round of regular season fixtures with the last remaining automatic promotion spot at stake. Boro prevailed after a 1-1 draw to join Championship winners Burnley in the top flight. Curtis Davies is hoping Hulls previous Wembley experience will help them on Saturday Richard Battle, senior manager in the sports business group at Deliotte, said: The reason the figures for the play-off final and the Middlesbrough-Brighton match earlier this month are bigger than any equivalent game previously is the coming into effect of the Premier Leagues new broadcast deals.It is a fantastic amount of money for a football club and really allows them to invest, not just in playing talent but also in the infrastructure of the club and the community as well. The financial prize of Premier League football is greater than it ever has been. How to win a play-off final What is the secret to winning at Wembley in a play-off final? We ask specialist Ian Holloway How sharply has the prize money increased over the years?Figures from Deloitte show how much the jackpot for winning promotion to the Premier League has increased over the years. Just 10 years ago the value of going up was approximately £40m, while todays numbers dwarf those of when Wednesday last played in the top flight.Battle said: Sheffield Wednesday generated revenue of £18m in the clubs last season in the Premier League, in 1999/2000. Jermaine Jackson from the Jackson 5 is a Sheffield Wednesday supporter and hes even re-written a song for the Championship play-off final A win on Saturday would see them generate revenue at least six times that amount next season, and could propel them into the worlds top 30 revenue-generating clubs.ddddddddddddWith the commercial power of the Premier League showing no signs of abating, it seems only likely to increase further. Estimated worth of Championship play-off final through the years Year Worth 2006 ￡40m 2007-09 ￡60m 2010-12 ￡90m 2013-15 ￡130m 2016 ￡170m Battle added: The full stadia, global TV exposure and the will of commercial partners to pay to associate themselves with Premier League football are what make it the strongest league globally in terms of revenue generation.The flow from that is clubs can invest that in better players and the product becomes more appealing. That in turns drives the increases in broadcasting revenue and commercial values, so there is really a virtuous circle for the Premier League. Play Fantasy Six-a-Side The Championship play-off final could also make you rich with ￡10k up for grabs. What happens with the three relegated sides from the Premier League?Promoted clubs who are relegated after a single year in the Premier League will no longer benefit from full parachute payments from the 2016-17 season. Newcastle, Aston Villa and Norwich were relegated from the Premier League in 2015/16 That means Norwich, who went down after gaining promotion from the play-off final this time last year, will receive only two years of parachute payments, while Newcastle and Aston Villa receive three years.Before this season, relegated clubs received four years of parachute payments: £25m in the first year, £20m the season after, £10m in the third year, £10m in the fourth. With it now being reduced to three years, the year-one payment stands at £40m.Although the Premier League have not confirmed these figures, year two is reported to stand at £33m and year three at £14m. Get a Sky Sports Day Pass Dont miss Hull City v Sheffield Wednesday. Watch live on NOW TV for ￡6.99. 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