Arnold Palmer was one of the best golfers of all time, but he was also one of the best marketers ever.In his lifetime, he earned almost $7 million on the golf course. Off it? He made at least 50 times that.Without Palmer -- and his agent Mark McCormack -- Michael Jordan, who often gets credit for being the father of modern-day sports marketing, never would have been Michael Jordan.Corporate America was ready to turn MJ into what he became because, 30 years earlier, Palmer already was doing it.It was because Palmer was so good -- his smile in print, his convincing tone in commercials -- that companies continued to align with athletes.The ultimate testament to Palmer being the best? When his deals were up, competitors would pay more. A deal with Qantas airlines turned into a new one for United. A deal with Holiday Inn morphed into a bigger deal with upscale Westin. A tractor deal with Bolens wasnt renewed because Ford Motor Co. paid him more to endorse its cars and didnt want him competing with its tractor division.In 1967, Palmers appearance fee was $7,500 and his deal with Coca-Cola was $15,000.Palmer deftly navigated the world of appearances and endorsements so well that as his rates went up -- and were pushed by McCormack, who founded the agency IMG -- the guys who followed him had a greater starting point. Just like on the golf course.Today, when athletes turn pro, they or their agents trademark their names. Palmer trademarked his name, and that famous umbrella logo, in 1968.His versatility landed him endorsements with companies in almost every sector. He endorsed Heinz ketchup on a steak, L&M filter cigarettes, Allstate insurance, Pennzoil motor oil, cardigans, dinner jackets and even Japanese robes.That confidence didnt exactly exist when Palmer signed a deal in 1959 with Wilson requiring that should he give up golf he would have to return the clubs Wilson gave him.Palmer didnt just pave the way and yield to todays stars. He never stopped marketing.In the past 16 years, the value of his name was reaffirmed, as he was able to capitalize on the iced tea/lemonade combination that bears his name.Palmers name had been attached to the concoction since the late 1960s, but through a partnership with Innovative Flavors and Arizona Beverage Co., he capitalized on the drink.In 2010, it hit $100 million in annual sales. In 2015, it hit $200 million, single-handedly eclipsing sales of the diet version of behemoth Snapple.In the coming hours and days, it will be impossible for many to downplay Palmers contribution on the golf course. Whats remarkable is that his contribution off it might be more of a lasting legacy than what he ever did with a club and a golf ball. Wholesale Hockey Jerseys China .4 million title. Ryan Riess emerged with the title after a session in which he started behind, but used expert skill to gather the chips to his side amid the unpredictability of no-limit Texas Hold em. Riess put his final opponent Jay Farber all-in with an Ace-King. Cheap NHL Jerseys China . Barcelonas entertaining victory ensured the defending Spanish champions retained their share of the league lead with Atletico Madrid two rounds ahead of their meeting in the capital. Real Madrid needed a late goal by substitute Jese Rodriguez to earn a 3-2 victory at Valencia to stay in third place and three points behind its title rivals. http://www.wholesalenhljerseys.us/ . - Chris Tierney snapped a tie with a power-play goal late in the third period as the London Knights rallied from a 3-0 deficit to beat the Erie Otters 5-3 in Ontario Hockey League action on Wednesday. Cheap Adidas NHL Jerseys . Robredo, ranked No. 16, bounced back from an upset loss to Leonardo Mayer in the second round of the Royal Guard Open in Chile last week to down Carreno Busta in 1 hour, 25 minutes. On a day filled mostly with qualifying matches, fifth-seeded Marcel Granollers of Spain also entered the second with a 7-5, 3-6, 6-2 win over Aljaz Bedene of Slovenia, while Guido Pella of Argentina defeated Guillermo Garcia-Lopez of Spain 7-6 (6), 6-4 to advance. Adidas NHL Jerseys Wholesale . A statement from the worlds top-ranked player says all checks "were satisfactory and showed positive evolution" regarding the injury, which contributed to his loss to Stanislas Wawrinka in the final in Melbourne. NEW YORK -- The task was an utter and complete transformation.The issue was that the Maryland Terrapins did not have time for a trial run.Luckily for them, they had Melo Trimble.Im a confident player, Trimble said, after he scored a game high 31 points to lead Maryland to an 88-82 win over Richmond in overtime of the second game of the Barclays Center Classic Friday in New York.Anthony Cowan added 18 for Maryland (6-0), Justin Jackson chipped in 16 points and seven rebounds and Kevin Huerter had 12 points and 10 rebounds.Obviously that was a great win, Maryland coach Mark Turgeon said. Just a really, really great win for this young team.ShawnDre Jones had 23 points and T.J. Cline scored 18 for the Spiders (3-2) while grabbing nine rebounds and handing out nine assists. Marshall Wood added 15 points and Khwan Fore 13.I thought it was a great -- really great -- game, Richmond coach Chris Mooney said. We really gave ourselves a chance to win the game.Maryland scored eight of the first nine points of the extra period -- Cowan made two free throws, Jackson drilled a 3 from in front of the Terrapins bench and Trimbles 3-point play made it 78-71.Coach Turgeon said, `If youre going to shoot it, shoot it, Trimble said. That was the mentality I had.Cline had a pair of free throws that cut the deficit to 81-77, but that was as close as the Spiders would come.Jackson hit a layup to give the Terrapins a 69-67 lead with 43 seconds left in regulation, but Cline drilled a straightaway 3-pointer 13 seconds later to put the Spiders ahead by one.Jackson made one of two free throws to tie thee game at 70.dddddddddddd. He made the first and missed the second. After the second, Cline and Ivan Bender battled for a loose ball that ended up out of bounds. A replay showed Cline had last touched the ball so Maryland retained possession.Fore stole the inbounds, but Jones missed 3 sent the game to overtime.Im very proud of my team, Mooney said.BIG PICTURE:Maryland: There is a lot to like for the Terrapins. Facing a quality opponent, Maryland authored a second half comeback before winning a taut game in overtime. This is the kind of performance that could bode well when the NCAA Tournament committee reviews at-large bids.Richmond: The Spiders may lament allowing a win to slip from their grasp, but the perennial mid-major power played well for long stretches against a Big 10 program.POLL IMPLICATIONS:Maryland: The Terrapins entered the game on the outside of the Top 25. Winning the early season tournament could propel Maryland into the national rankings.Richmond: Was not in the Top 25 prior to this weekend and wont break in with the loss.NOTABLE:Maryland: In the previous two early season tournament games in his career, Junior guard Melo Trimble made 24 of 37 shots from the field for a 14.3 points-per-game average.Richmond: Prior to Friday night, the Spiders won 12 of 18 neutral site games in the Chris Mooney Era.UP NEXTMaryland: Will meet Kansas State in the championship game Saturday.Richmond: Will meet Boston College in the consolation game. Jerseys NFL China Cheap Adidas NHL Jerseys Wholesale Jerseys From China Cheap MLB Jerseys Wholesale China Jerseys NFL Jerseys China Discount Soccer Jerseys Wholesale Jerseys China China NCAA Jerseys Cheap Cheap Nike Dolphins Jerseys Cheap Nike Patriots Jerseys Cheap Nike Jets Jerseys Cheap Nike Bengals Jerseys Cheap Nike Browns Jerseys Cheap Nike Steelers Jerseys Cheap Nike Texans Jerseys Cheap Nike Colts Jerseys Cheap Nike Jaguars Jerseys Cheap Nike Titans Jerseys Cheap Nike Broncos Jerseys ' ' '