Players will be chasing a slice of Cricket Australias digital revenue, arguing the content could not exist without them, when negotiations for a new payment memorandum of understanding (MOU) formally begin in Melbourne on Friday.Ahead of talks that are set to be among the most willing since the threat of a player strike, in 1997, led to the creation of the Australian Cricketers Association, ESPNcricinfo has learned that the players union will be seeking a more expansive definition of Australian Cricket Revenue (ACR), the pool of money from which the players fixed revenue percentage of around 25% is drawn.The last MOU, negotiated in 2012, predated CAs current broadcast rights deals, which included a substantial digital component for the first time. Lavish funds have been spent on the project, including the CA website, a subscription-based mobile app and extensive live streaming services. Yet the players, whose cricket the project covers, only have access to the money brought in by television deals, not their digital equivalents.While the players have been happy to help the project get off the ground over the past three summers, there is an eagerness now to future-proof the next MOU so new sources of revenue are not excluded from ACR. Though the cricketers pay model is the envy of the Australian sporting world, the ACA argues that the players actually get less than a fifth of all money in the game, termed Total Cricket Revenue.There has already been some furious spin on both sides of the argument, which will be led on the players side by the ACA chief executive Alistair Nicholson and on CAs by the senior executive and former board director Kevin Roberts. While CA has said little about the looming talks, even to the point of refusing to guarantee the retention of the fixed revenue percentage model, Nicholson moved onto the front foot on Thursday.Its important that the facts are known because they paint a very different picture to that suggested, Nicholson said. Most think that the players are getting a bigger and bigger slice of the cricket pie. This is wrong. The opposite is actually true. And this is despite the fact that it is the players who have helped grow the game to make it what it is.For the last 20 years, Cricket Australia and the players have worked together as genuine partners in the growth of the game, and the game in Australia has never been stronger. To suggest that players try harder or perform better due to the size of their contracts is not only wrong, but doesnt respect the work that the players put in.In reality, the players know more than anyone that they need to continue to fight to be the best in world cricket, and every time they pull on the Australian cap, they do so with immense pride and respect. The players have outlined their priorities including ongoing investment in grassroots cricket and a greater say on scheduling. This, along with including all cricketers, male and female in the one MOU, provides cricket with a fantastic opportunity to grow in the right way. http://www.eaglesrookiestore.com/Eagles-Stefen-Wisniewski-Jersey/ . 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All Blacks coach Steve Hansen has accused Wallabies counterpart Michael Cheika of hijacking New Zealands world record celebrations in a sensational aftermath to Saturday nights Bledisloe Cup finale in Auckland.Seething at being dressed up as a red-nosed clown in the New Zealand Herald on the morning of the match, Cheika claimed the All Blacks dont respect the Wallabies.In an extraordinary rant after Australias 37-10 loss at Eden Park, Cheika was also upset at not receiving a direct invitation into the triumphant dressing room after the All Blacks chalked up an unprecedented 18th consecutive tier-one Test match win.But Cheikas biggest gripe was the cartoon illustration in New Zealands national newspaper.They dressed us up as clowns today. They put our crest on it, so they wouldnt want our comment (about the record), Cheika snapped.I dont think they respect our comment, anyway, so we wont make one.Cheika eventually congratulated the All Blacks for their outstanding accomplishment before Wallabies captain Stephen Moore intervened to savage the newspaper, saying he was deeply offended.The way the jersey is portrayed in that picture, for everyone that has pulled that on in the history of the Wallabies, I think thats pretty disrespectful, Moore said.They won the game so theyre the ones laughing, so what do you do? Cheika stopped short of saying relationships between the Wallabies and All Blacks team ranks were frayed.Theyre on top and were nowhere at this stage. Thats the relationship between the teams, he said.The thing that got me a bit offside was tthe accusation (before the first Test in Sydney in August) that we tried to bug them.dddddddddddd.Like, really? Hello. Honestly? ... Thats what would cause that bad (blood) for me, that show of lack of respect.I wouldnt even be smart enough to get that stuff organised. Im too busy working on my own team.They hold onto it, drop it on the day of the game. They dont need to do that stuff. Theyre too good anyway.Its only because they want to do it to try and needle either me or us.I wouldnt say its friendly.Cheika said hed happily share a beer with the All Blacks - but hadnt been asked to.Hansen, though, insisted there was always an open invitation into the All Blacks team room for the opposition and said the All Blacks respected the Wallabies immensely.He then accused Cheika of sulking.The paper I saw, he was dressed up like a clown. Youve got to be bigger than that, dont you? Hansen said.Ive been dressed up as a clown myself. You dont want to take it to heart, otherwise itll break you.Weve got no control over what the media do ... the thing for me, this conference tonight seems to have been hijacked by something thats really got nothing to do with rugby, (by) someone feeling a little aggrieved about things that you guys have done, making him be a clown.It shouldnt get hijacked tonight. What happened tonight is a really good Test match between two good teams, some great rugby played and it was a good advert for the game. Wholesale Hoodies NFL Shirts Outlet Jerseys NFL Wholesale Cheap NFL Jerseys Free Shipping Wholesale Jerseys Cheap Cheap NFL Jerseys China Wholesale Jerseys Wholesale NFL Jerseys Cheap NFL Jerseys China Cheap NFL Jerseys ' ' '